No Negotiation Reject negotiation for lower freight rates from the producers’ side

No Margin, Registration Fee & Commission Reject applications of margins, registration fees, transaction fees, etc. for consumers and to lower the competitiveness in logistics costs

No Biases & Neutral Position Operating neutrally for an unbiased fair trade experience between producers and consumers

No Interference Consumer freedom through the compliance of autonomous transactions and no interference for fair trade

No Competition Reject winner-takes-all culture and promote a win-win business model